The Infamous Jay Gould Essays - Erie Railroad, Gilded Age, Jay Gould

The Infamous Jay Gould Shortly after Gould left for Wall Street he made a modest profit by shorting railroad stocks in the panic of 1857.He had made a modest and profitable investment. He then went long in several railroads, shortly after the panic and his timing prooved to be extremely accurate. In 1867 Daniel Drew, treasurer and longtime director of the Erie Railroad, added Gould and James Fisk to the Erie board of directors. When Cornelius Vanderbilt, of the New York Central, sought to buy control of the Erie a spectacular battle ensued. Gould, Fisk, and Drew promptly issued thousands of shares of new, watered stock. The poison pill of the time, although Gould may hav been as Erie as the canal, he did revolutionize financial tactics. When the angry Vanderbilt obtained an arrest warrant for the three, they ferried company headquarters to Jersey City, and Gould rushed to Albany where a pliable New York legislature authorized the stock issue. Eventually peace was made with Vanderbilt, but that gentleman was reported to have muttered that his trouble with the Erie has learned me it never pays to kick a skunk. Later in the fall of 1869 Gould and Fisk conspired with the brother-in-law of President Ulysses S. Grant to corner the gold market, causing the panic of Black Friday, September 24, 1869, and a tremendous margin call for Gould. He was even reported as telling his partners to buy as he was selling tremendous volumes of gold. After the crash his partners were left with nothing as Gould went long the market at the lowest levels. Gould continued to loot the Erie until his departure in 1872. His role in the Erie War and the attempted gold corner gave him a reputation as the prime financial predator of the age. Possessing a fortune, Gould turned to western railroads. In the twenty years after 1872 he was a director of seventeen major lines and the president of five. He purchased much Union Pacific stock and controlled that road until 1878. At first Gould improved the management of the Union Pacific but later blackmailed the company by threatening to have the Gould-controlled Kansas Pacific build a nuisance line to Utah. During the 1880s Gould controlled about half the mileage southwest of St. Louis and Kansas City and tried unsuccessfully to expand his western holdings into a transcontinental rail empire to the Atlantic Coast. He also owned the New York World for a time and held major investments in New York City's elevated railways and several large telegraph companies, including Western Union. Gould was a man of many faults and virtues. He was cold and unscrupulous but courteous and unassuming, and in his private life, devoted to his family, flowers, and books. He could not be trusted but nonetheless helped build more efficient regional rail systems. He was a wrecker of values but a railway leader who helped achieve major rate reductions. Gould remains the prototype robber baron of the late nineteenth century, although his defects probably have been exaggerated because he was never comfortable with the press. History

Willy Loman, in the book Death of a Salesman, by Arthur Miller, and his quest for the American Dream.

Willy Loman, in the book Death of a Salesman, by Arthur Miller, and his quest for the American Dream. A Death of the American DreamThe American Dream is forever being chased, and never caught. Willy Loman, the main character, in A Death of a Salesman, by Arthur Miller chose to follow the American dream and lead the life it gave him. The American dream is the belief that through sheer hard work alone, any man can gain professional success and thus receive personal gain. The major flaw in this 'dream' is that it produces selfish individuals who will go to any extent to receive personal gain. Willy's character is one of a common man; Miller portrays him not as an evil selfish person, but as a well meaning yet misguided person. Miller also adds other characters to show the different effects the American dream can have on people.For Willy and his wife Linda, life's accomplishments and sources of pleasure are simple. They focus their lives on the mortgage of their house.The American Dream, New Jersey 1991For twenty-five years Willy and Linda have been working to pay off their mortgage, and once they do that, they will attain a sense of freedom, or the 'American Dream.' Willy is a salesman, always traveling from state to state, staying in motels, away from home. This increases the importance of a house to him because it is not only a place where he lives, but it also represents stability in his life. He shows the same pride for his ownership of the house as he did for Biff, his son, during his football years.Biff's character is one of an admired nature. When he was at school he was always popular, athletic and full of potential. All this changed however when he went to see his father in Boston. This is when Biff found out about Willy's affair. Finding this out crushed Biff...

Spotlight on Obama's Foreign Policy Essay Example | Topics and Well Written Essays - 500 words

Spotlight on Obama's Foreign Policy - Essay Example However, the implementation and temperament of Obama's style will greatly impact the ways in which we negotiate with the global community. The policies of Barak Obama have fundamentally changed the ways in which we confront our adversaries in the Middle East and elsewhere around the globe. A key to Obama's strategy for engaging countries that are hostile towards the US, and present a threat to our national security, is the elimination of Bush's failed policy that mandated the need for preconditions during the negotiating process. Iran is an example where the Bush administration demanded that Tehran suspend its nuclear enrichment program before agreeing to any talks. This became a roadblock to negotiations, as the Iranians refused to give up what they perceived as a sovereign right (Anderson, 2008, p. A08). In addition, this policy has been blamed for the election of the right-wing reactionary Mahmoud Ahmadinejad in 2005, partially as a response to the US's hard line foreign policy (Zahedi and Memarian, 2007, M2). Obama's willingness to talk should bring about a thawing of relations and empower the more moderate Iranians that held power until the election of Bush (Iran moderate elected speaker, 2000). Barak Obama will further benefit from the goodwill that he has amassed from the governments and people around

Correlation of how many student took the LSATs and how many students Essay

Correlation of how many student took the LSATs and how many students actually got accepted into law school - Essay Example In essence, Law Schools will try to place higher LSAT requirements for students so that they are protrayed as having higher standards and so that they compete effectively. LSAC implemented the requirement to ensure uniformity in the criteria that member schools used to admit students to their law programs. However, the validity of LSAT has come under controversy considering that there is a possibility that students who might be proficient could be left out by LSAT requirement. A study conducted by Domino & Domino established that 54% of those students who passed the LSAT actually proved that the test was valid. The study was conducted on first year students using their average scores in various Law Schools and involved 726 students (12). However, Domino & Domino also explain that the values were very different across schools. Controversies have also recently arisen over cheating where some students hire other people to take the tests for them. The general realization from these findings is that there are other factors that influence the LSAT other than the standardization requirement by the schools. For instance, Law Schools might make the tests extremely difficult so that they appear as having high quality students and therefore influence the admission of their graduates to the mainstream practising of the Law. The essence of tests is not to lock out candidates but to ensure that only those candidates with the correct qualifications are admitted. The following paper seeks to establish the nature of correlation between the number of students who take LSAT and the ones who actually get admitted in Law schools so as to determine whether most students who take the exams fail or pass. According to Burdette, â€Å"LSAT is usually administered by the Law School Admissions Council a non-profit organization†¦Ã¢â‚¬ (4) and the general realization is that Law Schools realized that they needed

Color Matters Essay Example for Free

Color Matters Essay In the marketing arena, color plays a significant role in a company’s advertisement and packaging. According to research, the right color is worth a thousand words as well as it can increase sales and a company’s profit (Morton, 2010). Most importantly, a company’s color is closely related to the type of judgment and decisions consumers make regarding a specific product. Research also reveals that color increases brand recognition, memory, engages and increases participation, and attracts consumers attention (Morton, 2010). Overall, color is powerful in marketing. Therefore, this paper will discuss the importance of color with Coca-Cola Company’s advertising as it relates to the different meanings, cultures, and segment markets. The Importance Of Color With Coca-Cola Company’s Advertising Coca-Cola is one of the world’s most popular and recognized brand. Let’s discuss the company’s purpose for being in business. The mission of the Coca-Cola Company is â€Å"to refresh the world, inspire moments of optimism and happiness, create value, and make a difference† (The Coca-Cola Company, 2013). With that being said, the colors of the Coca-Cola Company in their advertising, which is red and white, are extremely important for a number of reasons. First, the company wants to send the right message to consumers. Second, the colors help identify the different brands (Kolter Keller, 2012). Third, the different colors also help the company to differentiate themselves from their competitors. Most of all, Coca-Cola’s distinctive colors conveys information and/or provides consumers with some other operational benefits (Morton, 2012). Overall, the colors main goal is to get consumers’ attention while making an impact on their buying decision. The Different Meanings According to the color wheel of branding and packaging, the Coca-Cola Company’s colors for their advertisement ensures different meanings. As stated earlier, the colors of the company’s advertisement are red and white. These colors have been used for more than a hundred years. Red promotes Coca-Cola friendly qualities such as energy, powerful, courage, excitement, and strength (Kolter Keller, 2012). Whereas white indicates that the company is all about creating products that are innovative and modern. As result, these colors have been a very successful color strategy and have helped the company become the world’s top companies in their industry (Pigford, 2013). In addition to, the great contrast of the colors also ensure readability, which is one of the important factors of product strategy in marketing (Pigford, 2013). The Culture The Coca-Cola Company has a winning culture, which defines the attitudes and behaviors of their employees (The Coca-Cola Company, 2013). In this case, the choices of the colors also inform consumers that the employees also have the same attributes regarding their work performance. Coca-Cola’s colors relates to their culture because the company and its employees demonstrates: (1) collaboration; (2) how they have courage to shape a better future; (3) integrity; (4) accountability; (5) passion; (6) diversity; and (7) quality. The Market Segments A marketing segment is referred to as aggregating prospective buyers into groups that have common needs and their response to a marketing action will be similar. Market segmentation stresses two things: (1) grouping individuals or organizations according to similarity of needs and the benefits desired; and (2) needs and benefits must be associated to specific tangible marketing actions (Identifying Market Segments Target, 2011). Coca-Cola’s market segment consists of consumers who are seeking different and great products that are. The company’s colors also target individuals who also want to make differences in the communities, which require them to demonstrate commitment, energy, strength, and excitement. In conclusion,it is imperative that companies consider their choice of color when advertising or completing packaging. Colors and marketing are connected to one another in so many ways. Colors can influence an individual’s thinking, actions, cause reactions (Morton, 2012). In fact, colors cannot be replaced because they are known as the most powerful forms of communication. More than so ever, colors are the visual component that consumers remember the most about a brand (Morton, 2012). Many companies who produce great brands rely on color as their key factor in immediate recognition. So, companies should utilize the color wheel of branding and packaging before launching their product. Reference Mortan, J. (2012). Color Matters. Retrieved from  http://www.colormatters.com/

Global Forces And Trends The Nestle Company Marketing Essay

Global Forces And Trends The Nestle Company Marketing Essay After we skimmed through the Fortune 500 list of the companies, there were a lot of choices of well known companies, however, we picked up Nestlà © Corporation. Since we grow up with Nestlà ©s products which are nutritional and healthy products, and at the same time very tasty, it seemed interesting for us to do the project about this well known Corporation. According to the official website of the Company, Nestlà © was formed by Henry Nestlà © in 1867. He was a pharmacist. In the beginning he started to produce milk food for newborn babies, which was the first milk cereal for children. The company was located in Switzerland, where the actual largest headquarter is located even today. Then, in short period the company started to grow and expand, and also offering a large variety of products. Nowadays, the company is a corporation which has multiple stockholders. Throughout its existence, Nestlà © has merged with some international companies. For example, in 1905 merged with a Anglo-Swiss milk company. (MARKETING PROCESS OF NESTLE CORPORATION) In 1998 Nestlà © purchased the UK largest chocolate factory, then it made some other agreements with some other companies. In 2002, Nestlà © made a partnership with Coca-Cola, then with General Mills, LOreal. These mergers helped Nestlà © expand their market shares on the global international market. (Nestlà ©.) The brand name of Nestlà © comes from Henries surname. It is a short name which can be easily remembered. It is a well known and everyone can identify its logo. The quality of Nestlà ©s products made the brand easily identified, including the slogan of the brand, Good Food, Good Life. Since Nestlà © is a company which operates in the global market, it means that its products are spread worldwide and they are available whenever consumers need them. Nestlà © over the time has developed and continues to maintain a strong reputation on the Food Industry. We consider that Nestlà © is on the stage of brand insistency. This means that costumers insist on getting Nestlà ©s products, and this is considered to be a big advantage for the company. (Nestlà ©) The legal status of Nestlà © is a corporation, which is a business that includes stockholders. The main headquarter of Nestlà © is in Switzerland; Peter Brabeck-Letmathe is the CEO. According to the Global 500, the stockholders equity is 46,006.2 million dollars. (Global 500) The board of directors represents the stockholder on managing the corporation. Nestlà © deals with manufacturing of products, thus, its type of business is manufacturing. Nestlà © produces a fairly similar group of individual products. Its products are produced on similar ways, they have fairly similar prices, which make up a great product line. They produce milk and chocolate products, water, baby food, coffee, and so on. Since Nestlà © is a huge corporate, they produce on large amounts. We know that when a product is being produced in large amount, its production costs are lower, comparing to products produced on small amounts, thus these lower production costs leads Nestlà © to bring its products on the market with reasonable prices, from which the consumers benefit directly. Furthermore, they use a production program which includes green technology (environmental friendly technology) that saves electricity, does not pollute the air which leads to consumers benefits. They sell different types of chocolates, ice creams, coffees, natural water, baby food, flavored milks, etc. Some of the products offered from Nestlà © are NESCAFÉ, NESQUIK, Hot Chocolate, Cocoa, Chocolates, AERO BAR ONE Chocolate Assortments CHOCOLATE LOG CLASSIC Slabs CRISP CRUNCH Baking Chocolate KIT KAT TEX MILKY BAR MILO Nestlà © GOLD ROLO SMARTIES SUCROSE FREE Powdered Milk, Nutren Shakes Convalescing Malnourishment Diabetes Supplements Critical Care Nestlà © Baby Foods, CERELAC Gold CERELAC NESTUM Infant Formula Nestlà © Waters, Still Sparkling Flavoured Water Dispensers Imports Ice Cream, Impulse Take Home Out of Home Nestlà © Cereals, and so on. Consumers may benefit in different ways from buying Nestlà ©s products. From the consumers point of view, when we decide to buy something to eat or drink, we want to get the most satisfaction from it. Thus, we look at its price first, then its ingredients, if it is nutritious, if it is tasty, and healthy. Since Nestlà ©s company objective is to produce healthy, tasty, nutritious food, and they offer them at reasonable prices, we conclude that consumers benefit by buying Nestlà © products. Nestlà ©s products are considered as high quality products. Furthermore the raw material for example for chocolate, milk is purchased only from the milk producers who grow and give food to their cows in natural ways. All Nestlà © products are demanded, because Nestlà © first makes research and market analysis then starts to produce its products. But still chocolate products are the most demanded products from Nestlà ©. In order for Nestlà © to grow and expand its market share is to follow up and to adapt to the current trends that are affecting the food industry. For example, the trend of customers demanding low and no fat products is increasing, and if Nestlà © develops a strategy to adapt and expand production of low and no fat products, this would be a growth opportunity. Franchising is perceived as a way for companies to expand on other markets. In our case, this also would be a growth opportunity, however, they should supervise and control and see if the franchisee is maintaining the quality standards that the Nestlà © Company sets to them. Also Nestlà © officials should make sure that the franchisees are maintaining the prestige and the reputation of the brand. The corporate goals and objectives are to maximize their profits. They tend to achieve this by meeting consumers demand, by offering nutritional products which taste good, coping up with trends. There are many resources for producing products related to food industry. Nestlà ©s success is reliant on fresh milk, cocoa, sugar, water, power supply, materials related packaging, technology, transportation modes. Suppliers define success when there is a huge demand for their products, while the stakeholders define success if they achieve to increase the market shares, having enough resources to meet the demand, and maximizing profits by increasing sales. Market Analysis Nestlà ©s primary target is considered to be people of all ages. In this range there are included infants, children, teenagers, adults, and elderly people. If we take age into consideration, we conclude that it is a factor that distinguishes the consumers, since Nestlà ©s has products made especially for infants, while on the other hand we have other products which are targeted to athletes, or to adults, such as coffee. Despite of the age, gender, income, and education level are not factors to be included in targeting Nestlà © consumers. There is not a special product of Nestlà © which is dedicated to males or females, or to people with different levels of education, while when it comes to income, since our products are not expensive, we dont consider income a factor to target Nestlà ©s products. From the consumers point of view, we define Nestlà © as a successful company if they meet our demands, they always supply us with new products, we find Nestlà ©s products easily and with a fair price. Also, a factor of Nestlà ©s success would be seen if they are aware of social responsibility meaning that they should care more for the benefits of the society as a whole and not only for companies profits. In general, the food industry is in the level of steady market that does not necessarily grow since people always use food products because they are necessity goods which no one can substitute them with something else. Furthermore, even if Nestlà © is always bringing new products on the market, since the population is still growing, we cannot say that it is being placed on the growing level. SWOT analysis Strengths Nestlà © has a very organized structure, it manages to lead in an effective way more than 276 000 employees and that requires great organizational skills. Thus, one of the strengths of the company is considered to be the organizational structure, Nestlà © is divided in sectors and each sector has their CEOs, then it has the executive board and in the top is the CEO. The hierarchy on Nestlà © works perfectly. Efficient chain of supply, it delivers its products in a good condition in a fast way. Furthermore, it is a Socially Responsibility and innovative company. It has skilled and educated employees. Weaknesses Since Nestlà © develops many products, it is impossible to promote each of them. Another weakness is that Nestlà ©s products are dependable on milk, any global disease on cows may impact directly on Nestlà ©s production. Opportunities Nestlà © has many growth opportunities which are considered to be current trends that allow the company to extend its market. If Nestlà © catches up with some of the trends that are affecting food industry then it may be an opportunity to increase their profits. Threats As a threat that intimidates the company may be the current global economic crises. Nestlà © has to react fast with a strategy in order to pass the world recession without many losses. It may overturn into a disaster for the company if they ignore what is happening in the global economy. Another threat is competitions operations. PEST analysis Political The government plays a role on Nestle in terms of the rules that the government makes related to the food industry in general. For example failing to meet any standard of quality, hygiene or other set by the government may result in some sanction or fee for the company. Economic When it is about economics, companies always fear any recession that may occur. So if any recession occurs Nestle will be affected, and result in possible losses. Another way of economic involvement is the tax rises which also interrelated to the Political (government regulations). However if the economy is doing well it means that also Nestle expectations are to do well on the market too, because it has the necessary conditions. Social Change of life styles, income level, place of residence, education level are some social factors, which might have an influence in a company. But when it comes to food industry they doesnt make a huge difference, because food is a necessity and whether you live in urban or rural areas, or whether you are educated or not, you need to eat unless it is a luxury, and most of the Nestle products are for everyday use or necessity. Technological Technological advancements always shape the industries; change the way they are produced, and makes industries much more productive, but also the need for employees is lower. With the new technologies productivity has increased, the delivery of products is easier; products are being safer with the new packaging. Another segment related to technology is that the advertisement of Nestle products is much easier with internet, other media channels. Nestlà © uses market segmentation in order to develop a suitable market mixes for different consumers. For example, they segment market for only water consumers or products which are dedicated only for athletes. First step of market segmentation is to name broad product markets, for example, in the case of Nestlà © would be beverage and then as stated earlier segment this market on only a relatively homogeneous group of consumers, such as athletes. According to Fortune 500 the five most influential competitors of Nestlà © are considered to be Unilever, PepsiCo, Sara Lee, Groupe Danone, ConAgra Foods. However, Nestlà © has advantages over these particular competitors since it is a larger company and can produce with lower cost, thus the products can be offered with lower price, this can be seen as a weakness of these companies over Nestlà ©. They, offer fairly similar products as Nestlà © does. They also use many advertisement tools such as, TV, radio, news paper and so forth, some of them also use direct advertisement against Nestlà ©, for example PepsiCo. According to the research that we have done Nestlà © maintains to be ahead of these companies, so they are not taking market shares from Nestlà ©. In order to increase its market shares, Nestlà © Corporation must continue to develop new products, to spread even more on the countries that do not have factories. It must cope up with trends and forces that are affecting food industry today. The promotional budget of Nestlà © is set every year. Nestlà © for its products uses all known promotional tools. Nestlà ©s logo placed in a product makes Nestlà © responsible for the quality of the product. Advertising plan has an important role on promoting Nestlà ©s products therefore, advertising a product in an effective way increases chances for that product to be successful. They use many advertisement techniques to promote their products such as TV, Radio, Internet, Newspapers, and Magazines. (MARKETING PROCESS OF NESTLE CORPORATION) Beside advertisement, Nestlà © pays a lot of attention on the Public Relations field. They have a 24 hours media helpline so that journalists can contact them and inquire information whenever they want. Also, Nestlà © has developed a reputation and maintains that reputation through a variety of public relations strategy. The department of PR in Nestlà © tends to maintain a good relationship among employees and develop goodwill. They have developed or branded their CEO in a very professional matter and made him well known also developed its reputation worldwide. Because of their reputation when they can easily contact media to make announcements or Press Releases. According to Nestlà © pricing strategy, Nestlà © has its own set of techniques for setting the prices of the product. It does not primarily focus on the competitors pricing strategies. It emphasizes on the market demand of the product. Nowadays market is going through tough recession, so they set their prices keeping in view the purchasing power of the customers. Moreover the prices of the products are also subjected to the type of consumer product. If the product is a daily use then it can have a minimum price to attract the customer towards your product. Thus the company cannot influence much on the prices. (MARKETING PROCESS OF NESTLE CORPORATION) Trend 1: Step 1: State the focal issue or decision facing the enterprise. When a customer want to buy a product he goes through a decision process in order to choose between so many offers from different producers for the same product. Now when it comes to the food industry products, there are so many indicators that affect a persons decision. If it is farm friendly than it is an important factor that affects the decision of the buyers. Buyers will always choose the products that are consistent of organic and natural ingredients. In our case Nestlà ©s most important materials that purchases are milk and cocoa. And it is very important that Nestlà © purchases organic and natural milk and cocoa for the production of its products. Step 2: List the key factors that influence this decision. Certainly success will be considered that all of our raw materials (milk and cocoa) to be purchased from the farm-friendly sources. When we sell our products we also put the farm-friendly sign on it than customers will differentiate our products not only with our brand name, Nestlà ©, but also with its farm-friendly sign. Whereas failure would be considered if we fail to purchase organic and natural milk and cocoa. Whether it is because we cannot afford to buy them or nobody produces organic and natural milk, it still would be considered failure to us. In order to purchase the organic and natural sources, we need to know our suppliers. Where are their farms located, are there sufficient hygiene sources, check for possible diseases that cows may have and also some other issues that would affect the milk quality. Step 3: List the driving forces that influence these key factors Predictable: People will shift to the products that are farm-friendly (natural organic). Nestlà © will increase the profit. Nestlà ©s brand name will become stronger. Increase in the number of farmers who offer farm-friendly products Less predictable: Other food industries will use the same strategy. Higher competition. Highly uncertain: Customers will reject the farm-friendly products. The number of farm-friendly farmers will decrease. Step 4: Rank the key factors and driving forces by importance and by uncertainty. Step 5: Compose plots for alternate futures that could impact the decision. Best Case Scenario: The best case scenario would be if our customers like the products that produce by the organic and natural ingredients. And if this happens, customers shift their demand to these kinds of products, and certainly we will have to shift all of our sources in the production of these products. Furthermore we will grow our market because our brand name will be stronger and we expect a market growth for Nestlà ©. Worst Case Scenario: The worst case scenario would be if customers reject the farm-friendly products. And all of our production will be a loss for our company. Therefore we will lose our market shares not only for these kinds of products but also for other products produced by Nestlà ©. And this will lead to the weakening of our brand name. In-between case Scenario: The in-between case scenario would be if people will buy the organic and natural products but there wouldnt be any raise in the market shares or any change in the demand for Nestlà © products. Step 6: Evaluate the decision in each of the postulated scenarios. Best Case Scenario: We have to make the decision of producing our products with organic and natural ingredients because customers always tend to buy products that are natural and organic. And also products with natural and organic ingredients are much healthier and tastier too, so we will provide healthier and tastier products. By using this farm-friendly strategy of production we will affect also in the raise of the number of farmers in the rural areas. Worst Case Scenario: If the worst case scenario occurs than Nestlà © will for sure face losses in the market shares and in other sectors of the company too. In-between case Scenario: With the in-between case scenario occurrence Nestlà © will probably face some losses in some of its sectors, but it will be easier to rehab in a near future. Step 7: Select indicators and signposts for each scenario. Best Case Scenario: There will a huge demand for the products with organic and natural ingredients. Increase the market shares. Increase in profit. Worst Case Scenario: Rejection of farm-friendly products by customers. High production costs. Loose the market shares. In-between case Scenario: Competition. The market shares status: steady. Trend 2: Recently Nestlà © has merged with the Krafts Food Company so they will start to offer frozen pizzas. Since it is easy for people to prepare frozen products, it is considered that this trend will have positive effects on Nestlà ©s profits. Step 1.   State the focal issue or decision facing the enterprise. A lot of consumers are interested on frozen products because it is easy to prepare them. If a person can prepare a Pizza for 5 minutes by putting it on Microwave, then they will buy it. The focused target for this products will be people who work and do not have enough time for preparing food. Also, the fact that Nestlà ©s slogan is Good Food, Good Health, it is obvious that the frozen pizzas will be healthy, nutritious and they tasty, therefore, there will be a demand for them. Step 2.   List the key factors that influence this decision. In order to achieve this goal, which is to be successful in frozen food industry, we must get information from other food industries which deal with frozen products. We will obtain information which we will analyze, and according to them we will come up with our products. An important factor that influences us to this decision is the name of our company (Nestlà ©), which is a powerful name on the food and beverage industry. People will buy our products more when they realize that Nestlà © is the producer, thus they will increase the demand for the frozen pizzas There will be a success if with this trend we increase the production and the profit to Nestlà ©. There will be a failure if the target market will not accept our new products. If they do so, we have to start developing a new trend. Conditions/Events determining the success/failure: Success If the trend increases the profit and bring success of Nestlà © If consumers accept our products and get satisfaction from it If the demand of our frozen products will be higher than the demand for our competitors products. Failure If this trend will bring losses to our company If frozen products will not be demanded by our target market Critical assumptions defining the logic of these responses The competition on the food and drink industries nowadays is very large. In order to keep our clients and gain new ones, we must develop the frozen products on the market. Therefore, Nestlà © will be differentiated from other companies and will gain success by this trend. Step 3.   List the driving forces that influence these key factors. Highly Predetermined/Predictable An increase of people who consume frozen products Increase companies profit New production technology Less Predictable A decrease of unemployment rate on rural areas Market Size Increase of employees income Competitive advantage of Nestlà © Higher production costs Step 4.   Rank the key factors and driving forces by importance and by uncertainty.  Ã‚   Step 5.   Compose plots for alternate futures that could impact the decision. Best Case Scenario If we will be concentrated on frozen products, the demand for our frozen products and the profit of Nestlà © will be higher. In-Between Outcomes The trend of frozen products will keep things going almost on the same direction, but with a lower profit and production. Worst Case Scenario If we will not go through the strategy of our trend, our market size would be decreased and we will no more have competitive advantage. No one would buy frozen products with a high price if they find almost the same product with a lower price. Step 6.   Evaluate the decision in each of the postulated scenarios. Best Case Scenario We should make this decision because it is a reasonable decision. First of all, the demand for frozen products is higher. Nowadays, most of the people are working and they need products which they can prepare quickly. By informing people about our trend which is Nestlà ©s Frozen Products, we will change the peoples behavior so the demand for our frozen products will increase even more. In Between On this case, the things will diverge a little from the best case, but we are sure that they will not get very bad. This is not a decision which brings us high profits, but it will help us to avoid failure. Worst Case Scenario If we take this scenario, we will face loses for sure. This is obvious that by having a high production cost, the price will increase, which would keep us away from clients. Step 7.   Select indicators and signposts for each scenario. Best Case Scenario Demand for our products Number of clients is high Profit is high In Between The demand for frozen pizzas only (not necessarily other frozen products) Worst Case Scenario High production costs Small number of clients Many competitors Summary During the completion of the project we have done a lot of research to find proper information for each sector of the project assigned to us. We tried to work together on each sector in order to make the project more cohesive. We found very interesting information about Nestlà © and how a big company should operate. We used the terminology and concepts learned through the quarter in the Global Forces and Trends course. During the completion of the project we found out that Nestlà © is a very serious company, each department of Nestlà © has its own responsibilities and it is very well organized. It is important for Nestlà © to observe forces and trends that are affecting the food industry nowadays. It is essential for the company to maintain its market shares and its position in the global market through following the current trends such as: low and no fat products, use of green technology, farm friendly (use of organic and natural sources), healthy and tasty drinks, frozen produc ts and so on. We could expand our knowledge if continue to do more research and explore the company even in more details. Bibliography Global 500. CNN Money. CNN, 01 Jan. 2009. Web. 8 Feb. 2010. . MARKETING PROCESS OF NESTLE CORPORATION. Http://www.scribd.com. Nestle Corporation, 29 May 2009. Web. 8 Feb. 2010. . Nestlà ©. Nestlà © Corporation, n.d. Web. 8 Feb. 2010. . Nestlà © South Africa. Nestlà © Corporation, n.d. Web. 8 Feb. 2010. . Appendix Arianit Bllaca Kosova, Gjilan 044 399 364 [emailprotected] Education Cadet of Kosova Security Force, expected graduation 2011. Expected to graduate with the rank of Lieutenant Student in American University in Kosova, expected graduation 2011. Bachelor of Science in Applied Arts and Science Major Management Media and Graphic Communication Minor Public Policy Gymnasium Zenel Hajdini Gjilan, Kosova 2004-2007 Related Coursework Management College Math for Business II Writing Seminar Microeconomics Statistics I Creative and Critical Thinking Macroeconomics Comparative Politics Ind. and Org. Psychology Small Business Manag. Advertising Principles Global Literature Marketing Written argument Managing Media Presentation General Skills Computer skills Operating Systems: Windows XP, Windows Vista. Software applications: Adobe Premiere Pro, Microsoft Office Packet, Photoshop CS4. Languages Albanian native English fluent Hobby: Photography, Basketball, Music. Work Experience Private in maintaining administration of the cadet corps. Years 2008- 2009 Shop assistant in a supermarket. Year 2008 References Available upon request. Gà «zim Osmani Gjilan 60000, Kosova [emailprotected] +377 (0)44 761 573 (Mobile) Objective An internship position with a consulting company. Education American University in Kosovo, AAS graduate 2009 Present-American University in Kosovo, expected graduation 2011 Bachelor of Science in Applied Arts and Science 1st Major: Management 2nd Major: Media Graphic Communications Minor: Public Policy Present-Cadet of Kosova Security Force, expected graduation 2011 Expected to graduate with the rank of Lieutenant 2004-2007 Gymnasium Zenel Hajdini Gjilan, Kosova Mathematics IT Related Coursework à ¢Ã¢â€š ¬Ã‚ ¢ Photo Imaging with Computers à ¢Ã¢â€š ¬Ã‚ ¢ Design for Print and Web à ¢Ã¢â€š ¬Ã‚ ¢ Managing Media Presentations à ¢Ã¢â€š ¬Ã‚ ¢ Fine Arts: Visual Arts à ¢Ã¢â€š ¬Ã‚ ¢ Advertising Principles à ¢Ã¢â€š ¬Ã‚ ¢ Marketing à ¢Ã¢â€š ¬Ã‚ ¢ Communicating in Business à ¢Ã¢â€š ¬Ã‚ ¢ On Camera, On Mike à ¢Ã¢â€š ¬Ã‚ ¢ College Math for Business I II à ¢Ã¢â€š ¬Ã‚ ¢ Microeconomics à ¢Ã¢â€š ¬Ã‚ ¢ Industrial Organizational Psychology à ¢Ã¢â€š ¬Ã‚ ¢ Macroeconomics à ¢Ã¢â€š ¬Ã‚ ¢ Statistics I à ¢Ã¢â€š ¬Ã‚ ¢ Research Techniques à ¢Ã¢â€š ¬Ã‚ ¢ Small Business Management à ¢Ã¢â€š ¬Ã‚ ¢ Stress Management Work Experiences 2002-2005 Grocery store, Cernicà «, Gjilan Responsible for keeping accounts cashier. 2006 (July December) Vision Computers, Gjilan Install the PC hardware and software, adjust hardware software problems. 2009 (January August) Non-Commissioned Officer for administrative issues in the Center for Universitary Studies, Kosova Security Force. (Cadet Corporal for administrative issues CUS, KSF) 2009 (August December) Drill Sergeant Squad Leader (Cadet. Sgt. Squad leader, CUS, KSF) 2009 Present Staff Sergeant (Cadet Staff Sgt. Platoon leader, CUS, KSF) General Skills Computer Operating Systems: Windows 98/2000/XP/Vista Software Applications: Adobe Photoshop CS3, Adobe Illustrator CS3, Microsoft Office Package (Word, Excel, PowerPoint, Visio Drawing, Publisher, Access), Windows Movie Maker. Languages Albanian native English fluent German elementary Driving license B category (2007) Other Activities 2004-2007 Member of NGO Global Motion Social Theatre, Gjilan 2002-2006 Member of Scouts de France Gjilan Cernicà «

Comparison of the poems Half-caste and Not My Business Essay

John Agard and Niyi Osundare have both written poems that protest about events or attitudes of people. Agard is From the Caribbean where the population is made up of people from lots of different races. Therefore he is used to being around people of mixed race and will know from first hand experience how horrible it can be to be called only half a person. Osundare has got a good point to make here which is that if people see something going on that is wrong but does not directly involve them, they should do what they can to stop the wrong doing rather than leave it as it may well be them someday and there could be no one to save them. You never know. The first poem is about the term ‘Half-Caste’ which the poet: John Agard, objects to as he thinks that it makes us think of people of mixed race as only half a person instead of a whole person or individual. The next poem ‘Not My Business’ is about the violence used by the state authorities against the people of Nigeria. The poet: Niyi Osundare believes that you should stand up for what is right, regardless of whether it bothers you at that specific time. ‘Not My Business’ is said to echo this statement: â€Å"First they came for the socialists, and I did not speak out because I was not a socialist. Then they came for the trade unionists, and I did not speak because I was not a trade unionist. Then they came for the Jews and I did not speak because I was not a Jew. Then they came for me and there was no one left to speak for me. † The statement is by ‘Pastor Martin Niemoller’ it is very much like the poem ‘Not My Business’ not only because of what is said, but also because of how it is structured. In the first three stanzas what is happening is happening to someone else, not the narrator. However in the last stanza what is happening is happening to the person in the story, either ‘I’ or the Narrator. In ‘Half-Caste’ The poet want us to realize that the term is such a stupid one and he wants the people who use it to realize this and change their attitudes towards people of mixed race. Also the structure of the poem is good as he uses humour at the beginning to catch the reader’s attention and then explains the stupidity of the term. Osundare believes that it is people’s indifference and detachment from what is going on around them that is allowing the terror to go on. The repeated phrase about what business of his is it is indented which shows a distance from what is going on or a detachment. Agard writes phonetically as to the way he would speak the poem, it is one of those poems that needs to be spoken to get the full meaning. He speaks in a patois and uses calypso rhythm and rhyme, which is an example of how English and African dialects have combined and are now a key feature of the poet’s Caribbean culture. ‘Not My Business’ uses a repeated phrase which is just saying ‘What business of mine is it’ etc. This is also indented and therefore shows distance from what is going on in the paragraph. This use of language is a good way to show this distance. This poem says a lot about people’s cultures, not only Nigeria, but people are like this all over the world, and it says a lot that people won’t stick up for what is right just so long as it does not bother them. Both of these poems had a lot to say and they have said it in a strong and down to earth kind of way. The first used humour to get people’s attention and then had a go about the term ‘Half-caste’. However the second just used three examples and then showed that a problem will get much worse if it is left and oppressive regimes are not nice things and people need to stick up and fight against them!

Finance and Company Essay

So Wrigley has to make decisions on whether or not to borrow $ 3 billion for recapitalization. Question Based on the above situation, there are few questions that arise as seen below: ? Whether the recapitalization would be good for the company’s development in the long run? ?After borrowing $ 3 billion dollars what would the impact on the company’s debt rating be? ?What’s the impact on the company’s share value; would the recapitalization increase the company’s share value? ?What’s the impact on the company’s WACC, an increase or decrease? Would recapitalization increases the EPS of the company? Hypothesis Before capital restructuring due to not having any debt, return on capital and operating income as a percent of sales can be used based on exhibit 2(it is $513,356/$2,429,646= 21%) which is the A to AA range of investment grade. After recapitalization, the company’s debt rating will fall to a BB/B rating which reflects a higher risk and lower debt rating that will cause higher yields. According to Exhibit 7’s given information, the yield is between BB (12. 753) to B (14. 663) to obtain a cost of debt. Impact on share value If the company chooses to repurchase the stock, the WD will be 22. 89% (3,000,000/13,103,000), the WACC will be 10. 19% (22. 89% (1-40%)*13%+77. 1%*10. 9%). Both 10. 32% and 10. 19% are lower than the WACC before recapitalization, which indicates that after the recapitalization the company will have a lower minimum rate of return for the company that it needs to earn on its investments to maintain its wealth. Impact on Voting Control If the company is using the dividend plan to do capital restructuring, there will not be any impact on voting control. However, if the company is using the stock repurchase plan, it will have an influence on the voting control. The current Wrigley family ownership includes 21% of common shares and 58% of B shares. The total numbers of shares outstanding for Wrigley consists of the sum of the common shares of 189. 8 million and class B shares of 42. 641 million (10 votes each), a total of 232,441 million shares. So the company will have 46. 6% ((189. 8*21%+426. 41*58%)/616. 21=46. 6%)voting control before recapitalization. After the recapitalization the voting control will increase to 49% [(179. 22-42. 641)*21%+426. 41*58%]/ (136. 58+426. 41) =49Based on the above analysis, my suggestion is not to borrow $ 3 billion dollars, or if the company insists in doing a recapitalization I would suggest for them to not borrow as much and to make some investment on assets instead of it all in equity. For the Wrigley Company I think they should keep their debt below 50 percent. Because after recapitalization, it will have negative impacts on EPS, debt rating, share value and it has a slightly positive impact on WACC and voting control. The results of impact on EPS analysis shows that EPS will drop from $ 1. 61 to 0. 46 and, the debt/ assets ratio will be 169% which will increase the company’s risks. From a debt rating aspect, after borrowing $ 3 billion dollars, the debt rating of the company will decline from AA/A to BB/B which means that the company will have a higher interest rate, more interest expense and a lower credit rating in the future. This is not good for the company’s future development. From a long term prospective, I believe it’s important that the company be careful in determining whether they should pursue a dividend or stock repurchase strategy. If the company chooses to use the $ 3 billion to pay dividends now, it might increase the investor’s satisfaction in the short run but once the dividend has been paid, the investor will expect the same amount of dividend in the future and a lower dividend might disappoint investors and that might affect the company’s stock price in the future. The stock repurchase is temporary as well, so after the repurchase the ending stock price might drop and it may hurt a potential new investor who made a purchase during the repurchase period. All things considered as long as Wrigley keeps an eye on their long term goals and continues to look at the big picture whilst making good solid financial choices for their company they should be most successful.

Dorian Gray Summary essays

Dorian Gray Summary essays The plot of Oscar Wildes Dorian Gray carries the reader in several different and twisted directions. From the first chapter in which Dorian is a young man just beginning to understand adulthood to the gruesome murder of his friend Basil Hallward, the true ruthless attitude of Dorian Gray rises to the surface. A ruthless carefree attitude which resembles that of one whom he aspires to imitate, Lord Henry Wotton (Harry). However, Dorian soon becomes engulfed in a dramatic world of dissonance, ultimately showing that he in fact is much different and far more despicable than that of Lord Henry. As an audience, our first introduction to Dorians new wicked persona is brought about in chapter seven, just following his broken engagement of marriage with Sibyl Vane. From this point on all evil which Dorian partakes in becomes evident in Basils portrait of him. Dorian not only leads two people to suicide, corrupts the mind of Adrian Singleton, but also takes the life of one whom once held dear to his heart in Basil. The unique factor amongst all this wrong doing is that nobody suspects him of these acts. Dorians soul as he so wished, it brought about in the portrait, while his outer being stays the same. Though both Dorian and Harry live lives dedicated to self fulfillment and pleasure, Dorian has crossed lines which not even Harry could imagine. Lord Henrys preached theories and ideas are a deliberate attempt to bring down established norms and question conventional feelings of truth. But, that is where it stops. Even Basil Hallward notes that Lord Henry doesnt believe half of what he says. Furthermore, in regards to the mysterious yellow book, Harry unlike Dorian feels that As for being poisoned by a book, there is no such thing as that. Art has no influence upon action(161) Throughout the chapters Harry continuously lives his settled life of attending parties, going t ...

Five Ways to Ace Your Video Interview

Five Ways to Ace Your Video Interview An increase in job candidates willing to relocate for jobs, the high cost of shuttling them back and forth for interviews, and advancements in digital technology have resulted in a perfect storm of opportunity in the job hunting world: the video interview. While video interviews share the same ultimate goal as face-to-face interviews, there are some extra things to think about before getting ready for your close-up. Read on to learn five ways to make the very best impression during your video interview. 1. Set the SceneWhile you may be conducting the interview from your living room sofa, it’s essential to present yourself and your surroundings in the most professional way. Choose a bright, clean location, and be careful in rooms with lots of windows as these can cause backlighting and shadows.Eliminate clutter and annoying background noises, silence your phone, and close all irrelevant windows on your computer. Distractions not only disrupt your attention, but also the attenti on of your interviewer.Also, make sure you have access to a power source and charger: video is quick to drain computer batteries, and running out during an interview shows poor planning.2. Dress All Parts For the PartMany people assume that because interviewers only see them from the waist up, it’s acceptable to wear comfy clothing on the bottom along with your professional top. However, skip the inclination to dress down, and instead dress to impress with a top-to-bottom look. Not only will you feel more professional, but on the off chance you have to get up to retrieve a file or document, you won’t risk exposing your ratty old sweatpants.3. Do a â€Å"Test Run†Take time in advance to do a â€Å"test run† at the same location and time of day as your impending interview. Before the call, test your connection and voice/microphone. If possible, invest in a good pair of headphones: they can prevent connection problems as well as trim down on sound disruption .For best results, record a test call to see how you present on camera, and to determine any necessary adjustments or improvements.And don’t forget: you can even experiment with your camera positioning to present yourself in the most flattering way. Most people find that keeping the camera at eye level is the most attractive angle.4. Eye Contact is KeyWhile eye contact is important in any social or professional situation, it’s a particular challenge during the video interview. Why? Because the temptation is strong to watch yourself on the screen, instead of looking directly at the camera. This not only makes you look unfocused, but can be unsettling to the interviewer. Keep in mind that you’re not directly addressing the screen, but the camera above your screen. Practice this during your test run.5. Smile Early and OftenMeeting with a person face-to-face has a different â€Å"feel,† than conducting a video interview. While the connection can seem distant and disconnected, it is still extremely important to present yourself as a friendly, likable person. After all, most employers today are looking for soft skills, and failure to show off your personable side during a video interview can quickly remove you from the running.While participating in video interviews can feel strange or stressful, they’re increasingly part of the job hunt experience. Taking time to prepare yourself and become accustomed to the process can set you up for success. And remember: the ultimate goal is to enhance the hiring process and help you find the job of your dreams, so look at each video opportunity not as an obstacle, but as an opportunity.

Technical Writing Essay Example | Topics and Well Written Essays - 1000 words - 4

Technical Writing - Essay Example Please consider my proposal. Observations and recommendations: Firstly, the design and output of the dog cages in regard to easy public access can be improved upon to increase successful adoptions. I have included a simple sketch to show you how best to optimize the shelter’s outdoor facility for dogs. By increasing the cage-size, it not only allows for multiple-dog living, but also improved social behavior in the animals. This in turn will shed the best light possible on the dogs when future-prospects enter the property. It also makes it easier to locate the shed in the rear of the area so a) it is out of the way from the public b) easier for employees to go to and from and c) lessens the chance of dogs escaping as it is within the fencing. Furthermore, to increase profits, this new design should be photographed and implemented on the No Kill website. The website should be updated weekly to avoid past-dates and appearing non-working to the possible donators. I also wish to no te that, although the descriptions of the dogs are â€Å"adorable and cheeky,† they lack complete honesty. Not every dog is going to be â€Å"friendly, family-loving companions.† The more honest you are the better. It not only sets you up for successful adoptions, but it builds more interest as the customers’ can trust you. ... Thank you. Sincerely, YOUR NAME "Proposals/[YOUR NAME]." The RFP described more than adequately meets the guidelines for implementing a mass understanding in how to create a proper proposal that will be accepted and considered by the team. Most businesses do not share this information to its employees. They expect them to already know how to do it. The author of the flextime proposal answered all of the questions employed by the RFP including funds, and incorporated everyone in the company, not just himself/herself. Although, Sally’s proposal suggests her selfishness in desiring a new space, it seems a bit excessive of the Board to believe that’s the only way she’s thinking before asking her. Perhaps, she misplaced her RFP or needed more help in understanding it, which is why her proposal fell short. Sally Twintree should have gone to another employee for aid if she did not understand how to properly put together a proposal or kindly asked the Directors for anoth er copy of the RFP to follow before she went ahead and gave it to

Compare Zara and Primarks operations Essay Example | Topics and Well Written Essays - 2500 words

Compare Zara and Primarks operations - Essay Example The company is a subsidiary company of the Associated British foods Company. Primark is in the business of selling readymade garments including women’s wear, children wear and menswear of stylish fashion and high variety at accessible and affordable prices. The company mainly operates in the market of the United Kingdom with its stores in different European countries like London, Portugal, Spain, Belgium, German, and Holland etc. The company has more than 150 stores located in different parts of the United Kingdom. The main competitors of Primark are Next, River Island, Guess, Gap, and Zara. The competition between these companies is based on achieving competitive advantage through the use of different business models and unique operational strategies. The report encompasses a study of the business models followed by Zara and Primark with an identification of the key similarities and differences in the two business models and a study of the key business objectives of these two companies and their impact on the competitive advantage creation for both the companies.  The report also includes a tradeoff analysis of the two companies on the basis of key operation factors like cost, quality etc. The report is suitably concluded with the recommendations given to the companies for achieving sustainable competitive advantage. The owner of Inditex, Amancio Ortega Gaona has been renowned for adapting innovative business models in all his fashion brands. The business model adopted in Zara is unique and one of a kind. The business model followed by Zara is a popular fast fashion retail model. On the other hand, the business model of Primark is aimed at providing low cost products to the consumers. The business model implemented by Primark is a ‘no whistles no bells’ business model in which redundant services are done away with to make the supply chain more efficient and to incur low operating